DEVELOPING
Do you remember the excitement as a girl of getting you first bra? Some of us didn’t really need them at all. We didn’t mind that friends noticed.
“Are you wearing a bra?”
they would ask.“Yes” we’d reply with mock embarrassment, but secretly pleased that they knew that we had arrived at the doorway of “being a woman”. The fact that the item would not have held up breath of fresh air really didn’t matter.
BOUNCY BOUNCY
We then bounced our way through our teenage years and probably our twenties, with no thought except for the colour maybe? Sometimes to expose, sometime to conceal, sometimes to enhance. But mostly, bras were just something we just threw on!
Our favourite one was just so old and comfy, a bit like our favourite slippers and it didn’t matter that any stretch or fit was a dim and distant memory.
We had special occasion push you ups or strapless or bedroom versions, but we never knew what was best to get off at the end of the night – your shoes or your bra? Or both simultaneously was pure bliss!
GOING SOUTH
With the passage of time, the slight “going south” we got misty eyed for our diminishing perkiness. We tried the pencil test, heck for some of us, a whole art set was lost! Maybe we had children, and yes we would give them the world, but you could have least left the boobs intact!
So here we are in 2024, women have been ‘having it all; supposedly for years. But have we got comfy, well fitting bra’s, that enhances “the girls” and shows them in their best light, and at the right height for your body? Too high or too low is just, well, wrong! Yes, I use the word as a plural, we all need at least 3 decent bras.
THE PERFECT FIT
So does your ‘over shoulder boulder holder’ and your ‘apple catcher’ fit you like a glove?
Brilliant article: 9-clear-signs-that-your-bra-doesnt-fit-you
Apparently you can even buy an App for your phone to calculate your precise measurements for the perfect fit. Hmmm, not too sure about that!
POST COVID BLUES
Some of us gained weight, some of lost weight, some did both, several times over. Some of us took up exercise for the first time (who wouldn’t want to see Joe Wicks in a morning!) Most of us for the first time were working from home, often braless or in a ‘crop top’ only putting on a show for our Zoom meetings. Back in the office, did we buy new bras for our new shape? Do you know that your breasts fluctuate throughout your menstrual cycle.
The time is neigh to put your boobs first and invest in some great fitting bras and the right bra for the right activity.
Solutions
But, although I’m all for technology (it’s the future you know!) you cannot beat a hands on approach. That’s why you need someone you can trust, someone who knows your history. A bit like a Doctor or a Dentist.
Find a good independent lingerie shop near you and make friends. If you are nearby, why not try:
Visit Gwyneth at PURE MISCHIEF on Clifton Mews, down a little walkway off Clifton Street, a few doors down from Heart of the Home, homeware shop). Get properly fitted with the great range of shapewear and bras for every occasion and for everyday comfort and style. Spend your money on the infrastructure and the rest will follow and remember the cost per wear math, if it cost you £60 and you wear it 5 days a week for two years it cost less than 12p per wear, but if it costs £35 but is un-comfy, or the colour/pattern can be seen through cloths or you ONLY wear with one dress 5 times a year it costs you £7 per wear. These are maths we really need to consider! These are real maths not girls maths.
Apparently 7 out of 10 women are STILL wearing the wrong or ill-fitting bra. Let’s change this statistic.
Visit the Pure Mischief website or call them 01253 732832